If you’ve been trying to buy a car lately, or even just thinking about it, you’ve probably noticed something a bit strange—prices are sky-high, and finding the car you want? Yeah, good luck with that. But why is that? Why is it so hard to get your hands on a car in 2024? The answer, in large part, comes down to a little thing called the chip shortage.
We’re talking about microchips, or semiconductors, which are the tiny brains inside all kinds of modern technology—including cars. And right now, there just aren’t enough of them to go around.
In this blog, we’re gonna see what’s really going on with the chip shortage, how it’s impacting car prices and availability in 2024, and what the future might look like as manufacturers try to deal with this ongoing mess.
Okay, let’s start with the basics. Modern cars are full of tech. Even if you’re not driving something super fancy like a Tesla or a luxury vehicle, pretty much every car made today has microchips in it. These chips control all kinds of things—everything from the engine to safety systems to your entertainment options. You know, stuff like your infotainment system, Bluetooth, power windows, and even the sensors that keep you from crashing into things when parking. All those features? Powered by chips.
But here’s the problem: over the past few years, the world has seen a massive shortage of these tiny but essential components. And this shortage? It’s affecting everything—from laptops and gaming consoles to smartphones and, of course, cars.
This shortage didn’t just appear out of nowhere. It's kind of a "perfect storm" of issues. Let's break it down a bit:
COVID-19 Disruptions: Yep, the pandemic strikes again. When COVID-19 hit, factories all over the world shut down or scaled back operations, including the ones that make microchips. On top of that, demand for electronics skyrocketed as people stayed home and bought more gadgets—things like laptops, tablets, and gaming systems.
Supply Chain Problems: The global supply chain got seriously messed up by the pandemic. Ports were backed up, shipping got more expensive, and getting parts from one part of the world to another suddenly became a logistical nightmare. This affected the production and delivery of chips in a big way.
Increased Demand for Cars: Here’s where it gets tricky—at the same time as the chip supply dried up, the demand for new cars exploded. After a brief dip during the early months of the pandemic, people started buying cars like crazy, especially as more folks moved out of cities and needed personal vehicles to get around.
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So, how does a lack of chips lead to expensive and hard-to-find cars? Well, think of chips as the heart of car production. Without enough of them, car manufacturers can’t finish building cars. Even if everything else is ready to go—tires, windows, engines, you name it—a car isn’t going anywhere without the chips to run all its systems.
Car manufacturers, from giants like Ford and General Motors to luxury brands like BMW and Mercedes-Benz, have had to pause or slow down production at various times because they simply don’t have the chips they need. In some cases, factories have been sitting on thousands of almost completed cars, just waiting for the final pieces—the chips—to be installed.
In some cases, carmakers have started shipping vehicles without certain features that require chips. For example, some newer models might not come with heated seats or certain driver-assist technologies because the chips to run those systems just aren’t available.
The backlog has caused huge delays, and for people waiting on custom orders or specific models, this has been super frustrating. A car that used to take six weeks to arrive might now take six months—or longer.
Okay, so production is slow. But why are car prices going up so much? Well, it’s basic economics: when supply goes down, but demand stays high (or even goes up), prices increase. And that's exactly what’s happening with cars in 2024.
The chip shortage means fewer new cars are being produced, and the cars that are available are in super high demand. Dealerships are having trouble keeping inventory, and when they do get new cars in, they’re selling quickly—and often at inflated prices. Buyers are getting desperate, and dealerships know they can charge more because there’s so much competition for the limited stock.
It’s not uncommon to see new cars being sold above their sticker price in 2024, which, for anyone who’s bought a car before, probably feels shocking. Usually, you can negotiate a bit and get a price below MSRP (Manufacturer’s Suggested Retail Price), but right now, it’s flipped. Some dealers are even adding thousands of dollars in “market adjustments” on top of the MSRP.
Used cars have also seen a price spike. With new cars being so hard to get, more people are turning to the used car market. But, surprise surprise, the shortage has driven up demand for used cars too. In fact, some used cars are selling for almost as much (or even more) than they did when they were new! Crazy, right?
If you’re in the market for a car in 2024, buckle up, because the options are slim. The chip shortage has led to dealerships having a much smaller selection than usual, especially when it comes to popular models. If you’ve got your heart set on a specific car, like a particular color or trim level, you might be in for a long wait.
Many dealers are working on a pre-order basis right now. Basically, you put your name on a list, wait for the dealership to get the car in stock (which could take months), and hope you’re able to grab it before someone else does. It’s like playing the world’s most expensive waiting game.
And it’s not just regular sedans or SUVs that are in short supply. High-end cars, trucks, and even electric vehicles (EVs) are all being impacted by the chip shortage. In fact, EVs are especially hit hard because they rely more heavily on chips than traditional gas-powered vehicles, thanks to all the advanced technology and software that makes them run.
Now, here’s the million-dollar question: how long is this going to go on? Unfortunately, there’s no simple answer.
Experts have been predicting that the chip shortage could last well into 2024, and maybe even beyond. The issue is that making chips isn’t a fast or simple process. Building new semiconductor factories takes years and costs billions of dollars. Even though governments and tech companies are investing heavily to increase chip production, we’re not going to see the benefits immediately.
On top of that, the demand for chips isn’t slowing down. In fact, it’s only growing as more and more industries—from consumer electronics to healthcare to, of course, automotive—become more reliant on technology. That means even once production ramps back up, it could still be a while before the car market returns to anything close to “normal.”
Automakers aren’t just sitting around waiting for more chips to magically appear—they’re getting creative. Some companies have started redesigning their vehicles to use fewer chips or to work with the chips that are available. For instance, manufacturers might use older, less advanced chips to keep production moving, even if it means scaling back some high-tech features in the short term.
Others are working directly with chipmakers to secure their own supply. Tesla, for example, has been writing software to work with different types of chips, allowing it to be more flexible and avoid some of the worst delays.
And then there’s the whole strategy of prioritizing certain models. Some automakers have shifted their focus to higher-profit vehicles—like SUVs and trucks—because, well, those sell for more money. This means if you’re looking for a more affordable, entry-level car, you might have an even harder time finding one. Bummer, right?
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So, what does all this mean for you if you’re looking to buy a car in 2024? Here are a few tips to help you deal with the madness:
The chip shortage is one of those issues that’s bigger than any one industry. It’s affecting everything, and cars just happen to be one of the most noticeable areas where the shortage is really hitting hard. In 2024, we’re still very much in the middle of the chaos. Prices are high, inventory is low, and the future is a bit uncertain.
That said, things will eventually get better. Chip production will ramp up, automakers will adapt, and the car market will (hopefully) return to something resembling normal. Until then, though, it’s a tough road ahead for car buyers and the automotive industry alike.
Hang in there, and if you do end up finding your dream car in 2024, consider yourself lucky—because right now, it’s a bit of a rare find.
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